
Description
The Good Economy is a leading impact advisory firm dedicated to enhancing the role of finance and business in inclusive and sustainable development. We work with investors and institutions to align real-world social goals and sustainable development priorities with how financial capital is deployed, managed and communicated. From defining what good economy investing should look like, to building the systems that measure progress and the frameworks that report it, we support clients across the full investment lifecycle, turning ambition into clarity, consistency and accountability. Through strategic advisory, assessment, reporting and convening, we help shape a more transparent, outcome-driven investment ecosystem: one where finance delivers both a return and a contribution to society. Services include impact measurement, management, reporting, verification, research and collaborative initiatives such as the Place-Based Impact Investing Network (PBII Network). Approach
Grounded in theoretical rigour, The Good Economy has worked at the frontiers of impact investing, impact measurement and management, and sustainable development. Our industry-shaping advisory services help clients meet growing demand and regulatory requirements for greater confidence and credibility in strategies that create positive impact and pursue sustainability outcomes.
We enable finance and business to play their part in solving major social challenges. Our work supports clients to measure, manage and report on real-world outcomes, with a forward-looking focus on identifying opportunities to create positive change and embedding this perspective into strategic and operational decision-making.
Dedicated to building a fairer and more sustainable society, we also use our social capital to convene diverse stakeholders, driving collaborative innovation and system-wide progress. Our approach provides clients with the models, frameworks and tools needed to track progress, set meaningful objectives, and avoid the risks of impact-washing by strengthening governance, transparency and accountability. By combining rigorous methodologies with practical application, we help organisations move beyond vague ambitions towards intentional impact, uniting commercial performance with measurable contributions to people and planet. In doing so, we aim to support a financial system that delivers long-term value and positive outcomes for society.