Note: The views expressed on these pages are the opinions of their respective author(s) only and do not necessarily reflect the views and opinions of UKSIF.
This website should not be taken as financial or investment advice or seen as an endorsement or recommendation of any particular company, investment or individual. While we have sought to ensure information on this site is correct, we do not accept liability for any errors.
Homes of the future need finance that recognises their value
Oliver Breen, Senior Sustainability Manager, Climate Strategy, Santander
The UK’s housing transition is often framed as a technology challenge. We debate heat pumps, insulation and solar panels. Yet the way we value and finance homes has not fully caught up with the economics of energy efficiency. For decades, mortgage lending has largely assumed that all homes create similar household costs. But that assumption is becoming increasingly outdated. A home designed to generate and store its own energy, with little or no exposure to volatile energy markets, presents a very different financial picture to a traditional property.
As energy efficient housing becomes more mainstream, lenders, policymakers and investors face an important question: should housing finance start recognising lower running costs as part of a home’s value proposition?
Recognising the value of efficient new-build homes
The recent collaboration between Santander UK and Octopus Energy’s Zero Bills homes highlights why this question matters. Octopus’ world-first Zero Bills tariff means eligible new-build homes with solar panels, battery storage and heat pumps come with a guarantee of no home energy bills for at least ten years. Santander UK has responded by recognising those lower household outgoings within its affordability assessment for qualifying homes, reflecting the reality that a household without home energy bills has a different spending profile compared to one with conventional energy costs. While the proposition focuses specifically on housing, its broader significance extends far beyond one lender or one type of home.
The UK faces a substantial challenge in improving energy efficiency in housing. Santander UK’s Tomorrow’s Homes research highlights that much of the country’s housing stock remains inefficient, with millions of homes requiring upgrades to improve energy performance and reduce exposure to high energy costs. At the same time, consumer interest remains strong. More than half of UK adults (52%) believe improving their home’s energy efficiency would have a significant impact on their lives, while 80% cite lower energy bills as the primary benefit.
But enthusiasm alone is not enough. The research also points to a persistent gap between intention and action. People overwhelmingly support energy efficiency in principle, but many remain unwilling or unable to make major investments in their homes. Energy efficiency is also still relatively low on the list of factors people consider when purchasing a property, behind more traditional considerations such as location, price and size.
Innovations like Octopus’ Zero Bills tariff have the potential to close the gap between intent and action by demonstrating how upfront investment in energy efficiency can deliver meaningful reductions in household running costs. This is where finance has a potentially transformative role to play.
If policymakers want households to choose lower-carbon homes, and if investors want capital to flow towards sustainable assets, then market signals need to reflect the real-world benefits those homes create. Lower energy consumption doesn’t only reduce emissions. It also reduces monthly expenditure and creates greater certainty over future costs.
These are tangible economic outcomes that traditional financial models have often struggled to capture.
Importantly, recognising lower running costs shouldn’t be viewed as a relaxation of lending standards. Quite the opposite. A core principle of prudent lending is that affordability assessments should reflect a customer’s actual financial position. Where evidence demonstrates materially lower and more predictable household expenditure, incorporating that information can improve the accuracy of affordability calculations and risk assessment.
Extending the opportunity to existing homes
While Octopus’ Zero Bills tariff is already being applied to qualifying new-build homes, the implications extend much further. If financial markets begin to systematically recognise the value created by energy efficiency, propositions like Zero Bills could support retrofit activity, stimulate private investment and accelerate the adoption of low-carbon technologies across existing housing stock.
Real-world experience already demonstrates the potential benefits. Santander UK funded the transformation of a 4-bedroom family home into an Octopus Zero Bills Retrofit home, using the right specification of solar panels, battery storage and a heat pump for the Octopus Zero Bills model. Alongside eliminating home energy bills, the improvements increased the home’s EPC rating from C to A and provided greater certainty over household finances. The family said the upgrade means they now think differently about savings, future planning and everyday spending because of the reduction in monthly household costs.
The broader lesson is that sustainable homes should not be viewed only through an environmental lens. They’re increasingly financial assets that deliver measurable economic value to households.
As the UK seeks to decarbonise its housing stock while addressing affordability pressures, innovation in housing finance may prove as important as technological innovation. The most successful transition will not simply build better homes, it will create financial systems that properly recognise the benefits those homes provide.
The future of sustainable housing depends not only on how we build and adapt homes, but on householders seeing the added value in having no monthly energy bills. And increasingly, those two conversations should be one and the same.
The views expressed on these pages are the opinions of their respective author(s) only and do not necessarily reflect the views and opinions of UKSIF.
This website should not be taken as financial or investment advice or seen as an endorsement or recommendation of any particular company, investment or individual. While we have sought to ensure information on this site is correct, we do not accept liability for any errors.







