At a parliamentary reception to mark National Ethical Investment Week (NEIW) 2010, UKSIF, the sustainable investment and finance association, called on the Government to introduce a Green ISA allowance at the next Budget in March 2011. New research from YouGov for NEIW reveals that over 13 million GB adults (27%) would be likely to invest in a Green ISA during the next twelve months. The research also revealed that over half (52%) of investors would consider investing in renewable energy to help the sector receive greater funding. This money would help to meet the urgent demand for investment in the green energy and environmental sector.

UKSIF is also calling for tax breaks for those investing in their local community organisations. Almost a third (32%) of all GB adults with savings and investments would consider supporting initiatives that assist their local community to help them receive greater funding.

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New research, released as part of National Ethical Investment Week (NEIW) 2010, reveals that increasing numbers of people want to use their cash to create a sustainable future. Savers and investors are adopting a new attitude of individual responsibility in the wake of banking and environmental crises, combined with huge Government spending cuts. Figures from YouGov show that more than half (54%) of all GB adults with investments want to make money and make a difference, doing their bit to ensure a resilient future.

Despite this growing trend, the financial services industry needs to work harder to make people aware of their green and ethical financial options. Four in 10 (43%) of all GB adults remain unaware that they have green and ethical options on a wide range of financial products from cash ISAs and funds, right through to mortgages and pensions.

NEIW (7-13 November) is coordinated by UKSIF – the sustainable investment and finance association, and sponsored by The Co-operative Financial Services and Ecclesiastical Investment Management.

Read the full press release.