Each year, we aim to get a sense of where the retail market is in its acceptance and demand of sustainable, ESG, impact, and ethical investment and finance. This is usually achieved through YouGov research providing a snapshot of public attitudes. This year we decided to dig deeper. We commissioned FinText to conduct a social listening exercise whereby they analysed public conversations between private investors on the Reddit platform from January 2019 to August 2020.

Twelve leading investment consulting firms in the UK have established the Investment Consultants Sustainability Working Group, with the aim of seeking to improve sustainable investment practices across the investment industry.