‘Green Gap’ in consumer attitudes to green and ethical investing
New research has found that more than two thirds (70%) of people in Great Britain consider their outlook and lifestyle to be either very or fairly green and ethical. The poll, conducted by YouGov on behalf of National Ethical Investment Week (NEIW), also found that half (49%) of people with savings and investments would like to make money and make a difference. Despite this positive attitude and a growing array of financial products to choose from, only 8% of investors currently hold a green and ethical investment or savings product.
The research highlights a ‘green gap’ in peoples’ attitudes towards ethical and environmental issues and the actions they currently take, especially when it comes to investing. To help breach this green gap, NEIW aims to raise awareness of the green and ethical options available to investors. The week runs from 8 – 14 November 2009, featuring 30 events across the country. NEIW is coordinated by UKSIF – the sustainable investment and finance association, and sponsored by Aviva Investors, CCLA Investment Management, The Co-operative Financial Services and Henderson New Star.