From Greed is Good to Green is Good: 2010s Set to Become Decade of Financial Responsibility

New research, released as part of National Ethical Investment Week (NEIW) 2010, reveals that increasing numbers of people want to use their cash to create a sustainable future. Savers and investors are adopting a new attitude of individual responsibility in the wake of banking and environmental crises, combined with huge Government spending cuts. Figures from YouGov show that more than half (54%) of all GB adults with investments want to make money and make a difference, doing their bit to ensure a resilient future.

Despite this growing trend, the financial services industry needs to work harder to make people aware of their green and ethical financial options. Four in 10 (43%) of all GB adults remain unaware that they have green and ethical options on a wide range of financial products from cash ISAs and funds, right through to mortgages and pensions.

NEIW (7-13 November) is coordinated by UKSIF – the sustainable investment and finance association, and sponsored by The Co-operative Financial Services and Ecclesiastical Investment Management.

Read the full press release.