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  • The Big TIE Debate: Does Purpose Pay?

    13 November 2017

    This event is organised by The International Exchange

    Monday, 13 November 2017, 6:00 PM – 8:00 PM [GST]

    8 John Adam St, London, London, United Kingdom

    You’re invited to PURPOSE PAYS: the power of the private sector at the Royal Society of Arts (RSA), London.

    Every business seems to have embraced Purpose over the last few years.

    But how do we make Purpose more than just good intentions and warm words?

    How do we make sure Purpose pays – for communities, colleagues and companies?

    Join us in an eye opening discussion that will reveal just how powerful Purpose is, and how over the past ten years, TIE has shaped industries, organisations, communities and the professional development of numerous professionals around the world.

    The event will be chaired by Charlie Dawson, Founder of the Foundation. Other speakers will be:

    Paul Twivy, Partner and Founder of Core Purpose, and author of “Change the World for a Fiver”, and Jim Carroll, former UK Chairman at Bartle Bogle and Hegarty (BBH) and now brand strategy consultant.

    Paul Twivy will talk about how purpose has evolved, and how and why Purpose pays.

    Jim Carroll will reflect on his own personal engagement with Purpose in the context of Agency management and how he approached the challenges of corporate responsibility and Purpose at different stages of his career.

    And Charlie Dawson will provide clarity as to why Purpose matters, and why the idea of Purpose seems to be midly controversial, widely misunderstood and important for us all as individuals.

    We end with a panel discussion that will touch on the practical issues of implementation of Purpose. And then we will open up to a debate.

    We certainly don’t have all the answers. But maybe you can help! And we hope that you will join us and be involved in the discussion.


    Space is limited, so get your tickets soon.


    A huge thank you to the RSA, Chris Powell, Jeremy Bullmore, Harry MacAuslan, Jim Carroll and Jim Larock for helping to sponsor today’s event.


    Paul Twivy bio:

    Paul Twivy is a Founding Partner of Core Purpose, a consultancy that helps clients marry business and social objectives into a single Core Purpose, so that both the business and society profit. Their clients include Unilever, Tesco and Lloyds Banking Group. He has co-founded two communications agencies:  Still Price Court Twivy D’Souza Lintas and Circus Communications. His advertising posts have included Deputy Chairman at JWT; Group Chief Executive of Bates and Chief Strategic Planning Officer for McCann-Erickson. Paul was also Marketing Advisor to the BBC. Paul has worked on public issue campaigns for 30 years with the likes of Anita Roddick and Richard Branson. He has worked with 3 of the last 4 UK Prime Ministers on tackling some of society’s toughest problems.  He has co-founded a number of social enterprises and “branded social movements” including The Big Lunch, Pilotlight, TimeBank, Change the World for a Fiver and Your Square Mile. He was also an Adviser to Comic Relief for 25 years.  Paul has published two books: “Change the World for a Fiver” which has sold 1.5 million copies worldwide and “Be Your Own Politician: Why It’s Time for a new kind of Politics”.


    Charlie Dawson bio:

    Charlie established The Foundation in 1999 and it has evolved into a consultancy helping clients solve their most difficult growth challenges in ways that are genuinely sustainable by being more effectively customer-led and externally orientated.   To achieve this means bringing together skills usually found separately, in particular customer and business understanding.  He was inspired by working on a new car company launch that did this by happy accident to great effect.  The firm has long relationships with HSBC, Visa, M&S, O2 and the Volkswagen Group, and recent projects include helping Jaguar Land Rover keep more customers, helping Morrisons find ways to differentiate and compete strongly in future including developing a strong and authentic purpose, and helping eBay get better at creating trust.  He previously worked in advertising and has a first class degree in Manufacturing Engineering from Cambridge.


    Jim Carroll bio:


    Jim is a long serving brand and communication strategist.  His career began in 1987 as a qualitative market researcher at the Strategic Research Group. He joined the London-based communications agency BBH in 1991 and worked there as a planner for 24 years. His clients ranged across diverse categories and brands, local and international. They included: Levi’s, Audi, Unilever, Barclays, InBev, Sky TV, One2One, Vodafone, KFC, Christie’s. Jim ran the strategy function at BBH for many years and was UK Chairman from 2004 to 2015. In his role as Chairman Jim led BBH’s thinking and action on corporate social responsibility, culture and values. Whilst a member of the UK leadership team at BBH, the agency was five times awarded Campaign Agency of the Year. Jim now consults clients around brand strategy and commercial creativity (as part of Carroll Jones LLP) . He has written extensively on creative strategy, leadership, purpose and culture. (jimcarrollsblog.com). He was educated at The Campion School, Hornchurch (1975-82). He studied Classics at Pembroke College, Oxford (1983-87). His interests include ballet, theatre, art, soul and West Ham United.

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