“It’s #Fairtradefortnight and there’s a group of people for whom it’s Fairtrade Fortnight every fortnight – the YEMS.
As acronyms go, it’s hardly the catchiest, but it’s nice to know this group – the “Young Ethically Minded Shoppers” exists and are making their presence felt.
Specialist online retailer EthicalSuperstore.com has experienced significant growth over the past three years, which it puts down to a growing number of young female shoppers who make their purchasing decisions based on moral grounds.
Research by EthicalSuperstore.com has shown that around 90% of ethical shoppers are female and a growing number are in their twenties and thirties.
…63% of people surveyed by UKSIF back a label to identify ethical or sustainable financial products.”