“A survey conducted by ethical investment specialists Triodos Bank of UK investors has revealed an overwhelming interest in increasing ethical investment options, while a surprising majority revealed they had since been unaware of opportunities to do so.
The survey of 2,003 UK investors showed overwhelming support for the introduction of a kitemark-style label to help them identify which financial products operate in a sustainable or ethical way. In total, 63 percent of the UK public backed the idea and 43 percent said it would make them more likely to buy a financial product, rising to 53 percent of 18- to 24-year-olds.
The poll also found a surprising lack of awareness of the £1.5 trillion sustainable investment market in the UK: In total, 54 percent of the GB public is unaware that ethical financial products exist, rising to over 63 percent among Millennials.
The survey was conducted by Triodos and Opinion Research for Good Money Week (30 Oct-5 Nov) – an annual UK campaign to raise awareness of ethical finance and investment options among individuals, financial advisers, pension funds and charities. Close to 50 activities are being held across England, Scotland, Wales and Northern Ireland as part of the Week. This year’s campaign features a fable that rather dramatically conveys the message, “Beware Strangers Bearing Gifts””