By David Rowley
“Over half of the British public are unaware that sustainable and ethical financial products exist, according to annual research conducted by YouGov…
“The initiative, which is sponsored by Aviva, Standard Life Investments and ethical lender Triodos Bank, found that 43 per cent of the public would be more likely to buy a financial product if made aware of such option, a figure that rose to 53% of 18-24 year olds.
The Good Money Week/YouGov survey of 2,171 adults also found 63% backed the idea of a kitemark-style label to help customers identify which financial products operate in a sustainable or ethical way.
Simon Howard, chief executive of UKSIF, the body coordinating Good Money Week described the findings as posing a clear challenge to the sustainable investment sector.
“Not enough people in the UK know ethical and sustainable options exist for their pensions and savings and not enough are ready to buy without a mechanism such as a kitemark-style label to sort the wheat from the chaff.” “